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Heinz® Vinegar Brings ‘Natural’ Expertise to New Cleaning Formula

New Heinz All Natural Cleaning Vinegar Offers a More Powerful Formula and a Safe, Effective Choice for Cleaning

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Monday, June 11, 2012 9:56 am EDT

Dateline:

PITTSBURGH

Public Company Information:

NYSE:
HNZ

PITTSBURGH--(BUSINESS WIRE)--Heinz, the trusted maker of premium vinegars for more than a century, is expanding into the cleaning category with the launch of Heinz All Natural Cleaning Vinegar. This new cleaning vinegar is 20 percent stronger than traditional distilled white vinegar, making it an optimal formula for safe and effective cleaning throughout the home.

“For more than 140 years, people have trusted Heinz to bring them only the very best quality in vinegar for a wide range of uses, from cooking and canning to cleaning and household remedies,” said Jennifer McGurrin, senior brand manager for Heinz Vinegar. “Now we’re happy to offer a formula that’s specially designed for household cleaning, yet is still a safe, all-natural solution.”

Heinz All Natural Cleaning Vinegar is made only from natural sources of sun-ripened grain and crystal clear water, ultra-filtered for sparkling clarity.

According to The Vinegar Institute, the high acetic acid level and all natural properties of vinegar make it a highly effective cleaning agent. In addition to cutting through tough grease and germs, the Institute points out that vinegar offers a range of cleaning benefits:

  • Biodegradable – a mild organic acid
  • Safe for stainless steel
  • Won’t leave harmful residues
  • Pleasant “clean” smell
  • Environmentally friendly

With a suggested retail price of $3.79, the new one gallon jug of Heinz All Natural Cleaning Vinegar is an economical choice for less than three cents per ounce when used as a cleaning solution.

Countless Uses

As a multi-purpose cleaner, Heinz Cleaning Vinegar offers a six percent acidity level for an extra cleaning boost to achieve streak-free windows and glassware, shine stainless-steel appliances, and remove tough odors and stubborn laundry stains. Heinz All Natural Cleaning Vinegar can be used throughout the home in many ways, including:

  • Make Floors Shine – Combine one-half cup Heinz All Natural Cleaning Vinegar and one gallon of water to clean tile or linoleum.
  • Keep Coffee Tasting Great – Remove mineral deposits from your coffee pot by filling the reservoir with Heinz All Natural Cleaning Vinegar and running through the brew cycle. Rinse thoroughly with 2 cycles of water.
  • Cut Dust and Grease – Keep exhaust fan grills, ceiling fan blades and air conditioner grills grease- and dust-free by wiping them with Heinz All Natural Cleaning Vinegar.
  • Eliminate Bathroom Film – Remove bathtub and tile film build up by wiping surfaces with Heinz All Natural Cleaning Vinegar.

In addition to its many uses as a household cleaner, Heinz All Natural Vinegar is also safe for use in cooking.

Heinz History in Vinegar

Heinz has been making high quality, all-natural vinegar for more than 140 years and was one of the first to commercially sell vinegar in clear, glass bottles to show the quality and purity in each and every bottle. Made from 100 percent all natural ingredients, Heinz Vinegar was first produced to preserve the flavor and appearance of pickles and other condiments in the early 1870s. Soon after, the Company was one of the country’s first manufacturers to package vinegar in individual bottles for convenient home use. Today, as one of the world’s largest producers of vinegar, Heinz manufactures more than 7.5 million gallons of vinegar annually for American households.

ABOUT HEINZ

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.

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Heinz is expanding into the cleaning category with the launch of Heinz All Natural Cleaning Vinegar. The new specially designed formula has a higher level of acidity for household cleaning. (Photo: Business Wire)
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Contact:

Edelman
Kerry McCauley, 212-704-8222
Kerry.mccauley@edelman.com
OR
Heinz North America
Tracey Parsons, 412-237-5774
Tracey.parsons@us.hjheinz.com