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Heinz Tomato Ketchup Gets a New Twist with Sriracha Flavor

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Monday, February 9, 2015 10:00 am EST

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PITTSBURGH

PITTSBURGH--(BUSINESS WIRE)--Heinz® Tomato Ketchup has been a key player in happy gatherings for generations – starting this month, Heinz is giving fans one more reason to smile with new Heinz Ketchup Blended with Sriracha Flavor. This exciting twist on a classic maintains the recognizable taste and consistency of America’s Favorite Ketchup®, with an added kick from spicy chili pepper and garlic flavors.

“We are thrilled to announce that Heinz Tomato Ketchup Blended with Sriracha Flavor will join the beloved Heinz Ketchup portfolio,” said Joseph Giallanella, Brand Manager of Heinz Tomato Ketchup. “Building off of our successful line of flavored ketchups, fans told us that they would love another bold take on their favorite condiment. The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs.”

The flavor comes in the familiar upside-down 14-ounce plastic squeeze bottle featuring a green and red label. It joins a line of flavored ketchups currently offered by Heinz, including Heinz Tomato Ketchup Blended with Real Jalapeno, Heinz Tomato Ketchup Blended with Balsamic Vinegar and Heinz Hot & Spicy Ketchup Blended with Tabasco® Brand Pepper Sauce.

“From family gatherings to backyard BBQs and ballpark visits, Heinz Tomato Ketchup has been a mainstay in national celebrations for generations, inspiring unique, happy memories associated with the iconic brand,” Giallanella says. “This latest launch continues in this 140 year tradition.”

Heinz Ketchup Blended with Sriracha Flavor is now available at select retailers, including Walmart and Target locations, for a suggested retail price of $2.69.

ABOUT HEINZ

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.

Contact:

Heinz North America
Judy Sapos, 412-237-3474
Judy.sapos@us.hjheinz.com
or
Edelman PR
Stephanie Walker, 212-704-8130
Stephanie.walker@edelman.com