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Heinz Introduces New Pickle Chip Flavors for First Time in Half a Century

New Flavors to Debut at July 15-16 ‘Picklesburgh’ Festival

Category:

Wednesday, July 13, 2016 7:03 pm EDT

Dateline:

PITTSBURGH

Public Company Information:

NASDAQ:
KHC

PITTSBURGH--(BUSINESS WIRE)--Heinz® Pickles have been at backyard BBQs, family parties, and in lunches and dinners for more than a century. This month Heinz will introduce its first new flavors of pickle chips in more than 50 years – Sweet & Spicy Pickle Chips and Spicy Garlic Pickle Chips – at Picklesburgh, a two-day festival held July 15-16 in Pittsburgh, PA on the Rachel Carson Bridge.

“Heinz has a legacy of delivering great tasting, quality products,” said Federico Arreola, Head of Marketing, Kraft Heinz. “Pickles have been part of the brand’s heritage since the 19th century. We’re excited to bring innovation to the category that will enhance our consumers’ favorite foods with new and bold flavors.”

The launch of the delicious new flavors will be a highlight at Picklesburgh, which was attended by more than 70,000 people last year. Heinz will be offering festival goers a chance to taste test both of the new pickles and cast a vote for their favorite.

The new flavors come in 16-ounce glass jars featuring the iconic Heinz Keystone Logo. The suggested retail price is $2.79. Heinz Sweet & Spicy Chips are a perfect balance of crushed red pepper and our secret sweet brine. Heinz Spicy Garlic Chips are made with real garlic and red pepper.

The new pickles will launch in all Giant Eagle locations on July 15 with a nation-wide rollout scheduled for late summer in national retailers such as Walmart and Target. Consumers can visit www.heinzpickles.com to learn more about the new flavors and cast their vote.

For those looking for a unique summer festival in one of America’s greatest cities, visit www.picklesburgh.com to learn more. Coordinated by the Pittsburgh Downtown Partnership, Picklesburgh, is a one-of-a-kind culinary celebration. Admission is free.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

ABOUT THE PITTSBURGH DOWNTOWN PARTNERSHIP

Pittsburgh Downtown Partnership (PDP) is a dynamic, nonprofit organization comprised of business and community leaders, property owners, civic organizations, foundations and residents who provide energy, vision and advocacy for Downtown Pittsburgh. Working collaboratively with its partners, the PDP strives to create a positive Downtown experience for residents, workers and visitors alike. The PDP’s strategic initiatives include clean and safe services, transportation, and economic development and advocacy. For more information, visit www.DowntownPittsburgh.com.

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Heinz Spicy Garlic Chips are made with real garlic and red pepper. (Photo: Business Wire)
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Heinz Sweet & Spicy Chips are a perfect balance of crushed red pepper and the company's secret sweet brine. (Photo: Business Wire)
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Kraft Heinz Launches Heinz Spicy Garlic Pickle Chips (Graphic: Business Wire)
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Kraft Heinz Launches Heinz Sweet & Spicy Pickle Chips (Graphic: Business Wire)
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Contact:

Kraft Heinz Company
Judy Sapos, 412-237-3474 or 412-585-1434
Judy.Sapos@kraftheinzcompany.com
or
Pipitone Group
Scott Henry, 412-321-0879 or 412-523-3010
shenry@pipitonegroup.com