In Heartwarming New Video, Oscar Mayer Natural Has Real Kids Prepare Their Parents for School

Oscar Mayer Natural lunchmeat makes back-to-school planning easier, so parents can enjoy the moments that matter

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Tuesday, September 6, 2016 11:28 am EDT

Dateline:

CHICAGO

Public Company Information:

NASDAQ:
KHC

CHICAGO--(BUSINESS WIRE)--Just in time for the start of school, Oscar Mayer Natural releases an original video featuring real families as they go through back-to-school preparations, but with an unexpected twist.

The brand found three families with children heading off to Kindergarten and first grade this fall. These parents have been preparing their kids for their first year of full-time school for weeks. So, Oscar Mayer Natural surprised the parents by turning the tables and helping the kids prepare mom and dad! From a first-day-of-school outfit, to a perfectly prepared bag lunch complete with a love note, these kids pull out all the stops to make sure their parents are just as ready as them for school.

The Oscar Mayer Natural Back to School video highlights the real and relatable moments that families experience during this hectic time of year, including the thought that goes into school lunches.

“The back-to-school season can be an emotional time for families, especially when it’s the first year a child goes off to school. We know parents have a lot on their minds,” said Oscar Mayer Brand Director Whitney Shaw. “Because Oscar Mayer Natural never uses any artificial ingredients and has a taste everyone is sure to love, it’s one thing parents can check off their list so they can enjoy those final days of summer and focus on making more family memories.”

Having kids go through the back to school preparations for mom and dad, including making a delicious Oscar Mayer Natural sandwich, was the perfect way to show parents that all their work and preparations have paid off. Now the whole family can feel ready to take on the year.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri SunClassicoJell-OKool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, PlasmonQuero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

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Moms put a lot of work into preparing their kids for the first day of school. That’s why Oscar Mayer Natural wanted to help return the favor and work with kids to prepare mom for their first day of school, all without her knowing. From a first-day-of-school outfit, to a perfectly prepared bag lunch complete with a love note, these kids pull out all the stops to make sure their mom is just as ready as them for school this year. (Video: Business Wire)
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Contact:

Kraft Heinz
Lynne Galia, 847-646-4396
lynne.galia@kraftheinzcompany.com
or
Molly Cournoyer, 312-577-1768
Molly.Cournoyer@Olson.com

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