Capri Sun Now Offers Four Products Made with All-Natural Ingredients and No Added Sugar*

Singer-songwriter John Legend surprises unsuspecting mom in video to introduce new product varieties

Category:

Friday, September 15, 2017 8:00 am EDT

Dateline:

PITTSBURGH & CHICAGO

Public Company Information:

NASDAQ:
KHC

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--A favorite lunch box staple is getting a makeover just in time for the back-to-school season. Capri Sun is unveiling four product lines made with all-natural ingredients and no added sugar*: new Capri Sun Fruit Refreshers, Capri Sun Organic, Capri Sun 100% Juice and Capri Sun Fruit & Veggie Blends.

These products offer options that fit the needs of every parent – including that of award-winning singer and songwriter John Legend. As a new dad, John is seeking products with all-natural ingredients for his own family, which is why he’s helping Capri Sun get the word out about its new All Natural Ingredient and No Added Sugar* varieties.

In a video released by the brand today, two kids enlist John’s help to get their mom’s attention to tell her about the great news from Capri Sun. Just when she least expects it during a yoga class, she’s surprised to see John sitting next to her, talking out loud, and asking for things only her kids would demand. In the end, she learns that her kids were telling John exactly what to say, and why John was acting out of character. To watch the video, visit https://youtu.be/Jz0mfm0l8Jw.

The four Capri Sun All Natural Ingredient products contain no artificial colors, flavors or preservatives, and offer the same great taste as the originals:

  • New Capri Sun Fruit Refreshers is a convenient beverage made with a simple blend of all-natural fruit juice and filtered water, offering a taste kids love with ingredients mom wants – and without the high sugar content that she doesn’t. Fruit Refreshers also has 50% less sugar than the average leading fruit juices**.
  • Capri Sun Organic is a certified USDA Organic juice drink from concentrate made with all-natural fruit juice from organic farms, helping parents strike the right balance between what their kids want to drink and what parents feel good about serving.
  • Capri Sun 100% Juice is a refreshing juice drink with all-natural ingredients, offering ¾ cup of fruit juice per pouch in the classic Capri Sun pouch.
  • Capri Sun Fruit & Veggie Blends (previously Super V) has a ½ cup of fruit and veggie juices per pouch, offering kids delicious fruit juice, so even the pickiest of eaters will enjoy it.

"As a mom, I understand the importance of having options when choosing what to serve your kids," said Melanie Huet, Vice President, Capri Sun, The Kraft Heinz Company. "Many parents are looking for natural ingredients and less sugar in their kids' diets, which is why we're introducing four products made with all-natural ingredients and no added sugar*."

Capri Sun’s All Natural Ingredient and No Sugar Added* varieties are available nationwide now and retail for the following prices per 10 pack of 6 oz. pouches:

  • Capri Sun Organic - $3.99
  • Capri Sun 100% Juice - $2.99
  • Capri Sun Fruit and Veggie Blends - $2.99
  • Capri Sun Fruit Refreshers - $2.49

For more information on Capri Sun and its All Natural Ingredient reformulation, visit www.CapriSun.com or follow the brand on Facebook (CapriSun).

*Not a low-calorie beverage
**Per 6oz, this product 10g of sugar, leading average fruit juice 20g of sugar

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, ClassicoJell-OKool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Contact:

Olson Engage
Jenny Ermer, 312-377-4138
Jenny.Ermer@Olson.com
or
Taylor Higgins, 312-577-1773
Taylor.Higgins@Olson.com

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